Creative & entertainment

Painting With A Twist: over 4,430 new users per month per location

Eulerity empowers Painting With A Twist franchisees to run localized campaigns and showcase community artwork with ease and cost-effective marketing.

over 4,430
Increased local trafficEulerity ads drove an average of over 4,430 new users per month directly to each participating location's landing page.
10%
Cost-effective marketingThe platform proved highly cost-effective, with locations seeing, on average 10% of total e-commerce revenue coming directly from Eulerity advertising.

Overview

The story in 30 seconds

The challenge

Painting With A Twist's corporate marketing team faced a common request from its studios: the ability to showcase local artwork in their digital marketing efforts.

The solution

Knowing the importance of local art promotion, Painting With A Twist turned to Eulerity's versatile marketing platform.

The result

Eulerity ads drove an average of over 4,430 new users per month directly to each participating location's landing page.

The impact

What changed

Streamlined Marketing

Franchisees not only tackled local digital marketing but gained a partner platform that automates and amplifies their individual messages while maintaining brand consistency.

The full story

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About the client

Founded in 2007, Painting With A Twist has over 220 franchise locations in the U.S. The brand offers customers an enthusiastic step-by-step painting experience while enjoying wine or other beverages. Family, friends, and people from all over love to host birthdays, bachelorette parties, team building activities and more in the studios.

The challenge

Painting With A Twist's corporate marketing team faced a common request from its studios: the ability to showcase local artwork in their digital marketing efforts. However, their previous marketing agency's fixed assets presented a significant hurdle. Franchisees had no way to customize campaigns or feature the unique artwork created within their communities. This limited Painting With A Twist's ability to cater to local preferences and potentially discouraged potential customers.

The solution

Knowing the importance of local art promotion, Painting With A Twist turned to Eulerity's versatile marketing platform. Franchisees were immediately impressed with the solution's flexibility, empowering them to showcase local artwork within their community within their digital marketing campaigns.

In their words

“I can't say enough great things about our partnership with Eulerity.”
Brittany Graff, Senior Director of Marketing, Painting With A Twist
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I can't say enough great things about our partnership with Eulerity. The results that our locations have experienced from the platform are strong and our franchisees are happy with the transparency and customizability. In addition, the customer support and level of commitment from the team is phenomenal. They have worked with us on new features and reports and are always willing to go the extra mile.