Hand & Stone: paid and organic marketing in one place
Hand & Stone, with 500+ locations, simplified franchise social media using Eulerity’s all-in-one platform, consolidating campaigns and freeing time for strategic marketing.
Eulerity gave us that option by allowing us to manage our paid and organic marketing in one place.
Overview
The story in 30 seconds
The challenge
With over 500 locations across North America, Hand & Stone has become a massage, facial, and wellness powerhouse.
The solution
Hand & Stone's search for a unified solution led them to Eulerity.
The result
Consolidated Management: Eulerity unified the social management for paid and organic campaigns across all locations.
The impact
What changed
Consolidated Management
Eulerity unified the social management for paid and organic campaigns across all locations. The marketing team now manages everything from a single platform, saving significant time and resources.
Franchisee Visibility & Control
Franchisees have access to all marketing materials created for their specific locations and can opt-in to the most relevant posts and ads, ensuring targeted marketing efforts.
Streamlined Content Creation & Distribution
The user-friendly platform allows for efficient content creation and distribution.
Enhanced Value
Eulerity's automated workflows save the Hand & Stone marketing team countless hours, allowing them to focus on higher-level tasks.
The full story
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About the client
Hand & Stone is a massage and facial spa franchise that constantly delivers the highest quality professional massage and facial services at affordable prices seven days a week.
The challenge
With over 500 locations across North America, Hand & Stone has become a massage, facial, and wellness powerhouse. Their ambitious growth plans, however, presented a social media hurdle. Managing organic and paid campaigns for hundreds of franchisees involved a two-pronged approach: Hootsuite for organic posting and Facebook Ads Manager for paid advertising. This disjointed system demanded significant manual work from both the Hand & Stone marketing agency and individual franchisees. Juggling separate platforms with distinct creative specifications, budget management, and formatting requirements became a time-consuming headache, taking focus away from crafting engaging content and strategic marketing initiatives.
The solution
Hand & Stone's search for a unified solution led them to Eulerity. The all-in-one platform transformed their social media management by consolidating efforts into a single system.
In their words
“Before Eulerity, we were overwhelmed with our approach to making organic and paid advertising work seamlessly together to support our growing franchise system.”
Read the full quote
Before Eulerity, we were overwhelmed with our approach to making organic and paid advertising work seamlessly together to support our growing franchise system. We knew that as we scaled, we would need to consolidate. Eulerity gave us that option by allowing us to manage our paid and organic marketing in one place. Their team has been incredibly responsive, has built custom product features for us, and we look to expand our relationship with Eulerity long-term.
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