Regis: 23 bookings per month per location
Cost Cutters, part of the Regis brand family, used Eulerity’s platform to help franchisees manage local marketing while maintaining brand consistency across locations.
Overview
The story in 30 seconds
The challenge
As a trusted partner for many of the Regis Corporation brands, including Cost Cutters, we understand the challenges of navigating a shift from centralized marketing to a franchise-driven approach.
The solution
Eulerity's platform empowered franchise owners to effectively manage their local marketing initiatives while adhering to brand guidelines.
The result
With an average monthly spend of under $600, Eulerity directly generated 23 bookings per month per location, while indirectly influencing many more.
The impact
What changed
Streamlined Marketing
Franchisees not only tackled local digital marketing but gained a partner platform that automates and amplifies their individual messages while maintaining brand consistency.
The full story
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About the client
Cost Cutters offers full-service salon services that give you the look you want for a whole lot less. Their salons carry a wide assortment of salon quality professional products so customers can maintain their fresh cut and incredible color.
The challenge
As a trusted partner for many of the Regis Corporation brands, including Cost Cutters, we understand the challenges of navigating a shift from centralized marketing to a franchise-driven approach. When Cost Cutters transitioned to a model where franchisees managed their own digital marketing efforts, they encountered a complex marketing landscape.
This decentralization required an efficient and unified solution to empower individual franchisees. They needed a tool that balanced franchisee control over local marketing initiatives with maintaining brand consistency.
The solution
Eulerity's platform empowered franchise owners to effectively manage their local marketing initiatives while adhering to brand guidelines.
Here's a glimpse of the impact:
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