My Salon Suite: +37% more leases per location
My Salon Suite sought a partner to generate leads for high occupancy by distinguishing between prospective suite renters and individuals seeking salon services in their ad delivery.
Overview
The story in 30 seconds
The challenge
My Salon Suite initially faced difficulties in generating a steady flow of qualified leads each month and sustaining high occupancy across advertised locations.
The solution
Through a carefully curated keyword strategy and precisely defined audience segments, Eulerity zeroed in on high-intent prospects most likely to rent a suite at My Salon Suite locations.
The result
+37% more leases per location
The full story
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About the client
My Salon Suite leases private suites to a variety of beauty and wellness professionals, including hairstylists, estheticians, massage therapists, and nail technicians. Each suite is fully equipped, allowing professionals to create a personalized space and manage their own schedule and clients.
The challenge
My Salon Suite initially faced difficulties in generating a steady flow of qualified leads each month and sustaining high occupancy across advertised locations. A further challenge lay in effectively tailoring ad delivery to distinguish between prospective suite renters and individuals seeking salon services.
The solution
Through a carefully curated keyword strategy and precisely defined audience segments, Eulerity zeroed in on high-intent prospects most likely to rent a suite at My Salon Suite locations. Leveraging Eulerity’s creative ad builder and digital advertising suite, the team developed more engaging image and video assets, collaborated on website enhancements, and continuously tested new tactics to elevate both the quality and volume of leads.
In their words
“Eulerity has been a game-changing partner.”
Read the full quote
Eulerity has been a game-changing partner. They've completely changed the way we approach our marketing, helping us stay ahead of the curve and our competitors. What stands out most is how the team takes the time to collaborate with us and our franchisees, developing new and exciting campaign concepts that are always goal-oriented and tailored to drive results. Their expertise in building a targeted keyword strategy and defining our audience segments helped us connect with the high-intent prospects we were looking for. With their creative ad builder and digital advertising suite, we’ve been able to develop more engaging image and video ads and continuously test new tactics. The implementation of Meta Lead Cards has been particularly impactful, and it’s now a crucial part of our strategy to elevate both the quality and volume of our leads. We’re excited for all that is to come!
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